You’ve got a game-changing idea and you’re ready to pitch it to investors. But where do you even start? A successful business pitch deck is a brief, powerful presentation that tells a clear and compelling story about your business. It’s not a business plan; it’s a summary designed to get the next meeting.
While every business is unique, most successful investor pitch decks follow a proven 10-slide structure. This framework helps you cover all the critical points in a logical order.
Here are the 10 slides every business pitch deck must have.
1. The Cover / Title Slide
This one is simple. It includes your company name, logo, and a one-sentence tagline that clearly explains what you do. Don’t forget your name and contact information.
2. The Problem
Start here. What is the big, specific problem your customers are facing? Why is it a serious pain point? Use this slide to make the investor understand and relate to the problem you are solving. If your audience doesn’t believe the problem is real, they won’t care about your solution.
3. The Solution
Now, introduce your product or service as the clear, elegant solution to that problem. Explain how you solve the pain point in a simple, direct way. This is the “Aha!” moment of your presentation.
4. The Market Size (Opportunity)
Investors want to know if your idea is big enough to be a worthwhile investment. Show them the “Total Addressable Market” (TAM). How many people have this problem? How much money do they spend on it today? This slide proves your business is a big opportunity, not just a small hobby.
5. The Product (How It Works)
Show, don’t just tell. Use screenshots, a short demo video, or a simple workflow diagram. How does your product work in the real world? This slide makes your solution feel tangible and real.
6. The Business Model
How will you make money? Be specific. Are you a subscription service, do you take a one-time fee, or is it an e-commerce product? Show your pricing and explain who pays for it.
7. Go-to-Market / Traction
How will you get your product to your customers? This is your marketing and sales plan. If you already have users, sales, or data, this is the slide to show it off! “Traction” (proof that your business is working) is the most powerful thing you can show an investor.
8. The Competition
Every business has competition. On this slide, list your main competitors and show what makes you different. What is your “unfair advantage”? Is your product cheaper, faster, or easier to use? A simple chart can work perfectly here.
9. The Team
Why are you the right people to build this company? Highlight your key team members and their experience. Investors often bet on the team as much as the idea.
10. The Ask
End your pitch with a clear, specific “ask.” How much money are you raising? What will you use the funds for? (e.g., “We are raising $500,000 to hire two developers and launch our marketing campaign.”)
A Final Tip: The 10/20/30 Rule
This 10-slide structure is the perfect starting point. The famous investor Guy Kawasaki created the 10/20/30 Rule of PowerPoint. It states a pitch should have:
- 10 slides
- Last no more than 20 minutes
- Use no font smaller than 30 points
This forces you to keep your message clear, simple, and readable from the back of the room.
Need help designing your pitch deck?
You have the ideas. I have the design skills. As a professional PowerPoint presentation designer, I can help you turn this 10-slide outline into a powerful, professional, and winning pitch.
Contact Pravin Designs today to get started on your investor deck.